WOW - The Pork Industry Has Changed It's Image!

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WOW - The Pork Industry Has Changed It's Image!

Post by  on Fri Mar 04, 2011 1:04 pm

New Slogan Designed for a "more emotional connection to our product".

This has got to be vile lack of any compassion at it's finest! (see the truth in video below)


By MICHAEL J. CRUMB, Associated Press Michael J. Crumb, Associated Press – Fri Mar 4, 3:44 am ET

DES MOINES, Iowa – "The Other White Meat" has another slogan.
The National Pork Board on Friday replaced the decades-old ad campaign with a new message: "Pork: Be Inspired." (Inspired! the video below will "inspire" you!)
Board officials said after nearly 25 years, it was time to move on from the old message that compared pork to chicken and instead try to increase sales by focusing on the estimated 82 million Americans who already eat pork.
"The overall goal is to move sales of our product," said Ceci Snyder, the Des Moines, Iowa-based board's vice president of marketing. "We want to increase pork sales by 10 percent by 2014. To do that, we needed to make a stronger connection, "a more emotional connection to our product"." BTW - Don't forget to get bacon on your Egg Mc Muffin tomorrow......
Sourcehttp://news.yahoo.com/s/ap/20110304/ap_on_re_us/us_food_and_farm_pork_campaign

Here - Have a more "Emotional" connection to the "Product"


Join date : 1969-12-31

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