Kraft Foods - Re-Thinking How They Do Business

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Kraft Foods - Re-Thinking How They Do Business

Post by  on Thu May 26, 2011 12:39 am

They don't supply the healthiest organic foods in the world, but at least Kraft is making an effort toward sustainability...... unlike some other companies!

Kraft and the environment

The company is focused on six areas:
agricultural commodities, packaging, energy, water, waste, and

Wed, Jun 09 2010 at 3:51 PM EST
It's only natural that consumers and environmental advocates
are curious about Kraft and the environment.

The corporation that gave us pasteurized processed cheese products
has farms and processing facilities located around the globe, so it has
plenty of opportunities to make a difference, and that's exactly what it
has set out to do with an
environmental policy focusing on six areas: agricultural
commodities, packaging, energy, water, waste, and

In these six focus areas, Kraft has committed to reducing the
environmental impact of its activities, preventing pollution and
promoting the sustainability of natural resources.

Approach to a Better World

Good food isn't possible without a healthy earth, and with climate
change and other threats to the planet, Kraft believes it's more
important than ever to conduct business in a responsible way that's
mindful of the future. While the corporation concedes that it can't do
everything, it set some aggressive
goals to be achieved by 2011.

Kraft plans to reduce energy usage by 25 percent, reduce water
consumption by 15 percent, reduce plant energy-related carbon dioxide
(CO2) emissions by 25 percent, eliminate 150 million pounds of packaging
material and reduce processing plant waste by 15 percent (all based on
2005 levels).

Focusing on a Framework of Sustainability

How does Kraft intend to make all of these changes happen? The
corporation has
identified opportunities across its supply chain, collaborating and
partnering with others to meet its goals.

Of course, the farm is where it all starts, and every aspect of
planting and growing food represents possibilities for positive change –
from seed selection to labor practices. Kraft supports sustainable
agriculture programs for its key commodities, which include cocoa,
wheat, cashews and coffee. Teaming up with the Rainforest Alliance,
Kraft has identified sustainable sources for coffee and cocoa and is now
the largest buyer of coffee
beans from Rainforest Alliance Certified farms.

To meet their packaging goals, Kraft has designed more efficient
packaging and reduced the amount of packaging material needed for its
products by developing and using the Packaging
Eco Calculator, a tool that helps packaging developers determine
the environmental impact of the packaging they create. Through
technology and partnering with third parties, Kraft also aims to cut
back on fuel usage and reduce CO2 emissions.

The corporation is also taking a hard look at energy, water and
waste. New lighting, heating, refrigeration and processing technologies
are enabling Kraft to cut its power consumption, and the company has
also turned to cutting-edge renewable energy technology – like using
coffee grounds to power some of its facilities and turning
whey into biogas – in order to reduce its greenhouse gas emissions.
Water is reused and consumption slashed wherever possible. In addition,
Kraft set out to make several of its plants “zero waste to landfill” by
subverting the waste to alternative uses.

Sharing Progress on Environmental Goals

With less than a year left before its target of 2011, how is Kraft
doing on all of these ambitious sustainability goals? A wide array of
changes – big and small – have led to the company exceeding many of
these targets well ahead of schedule.

In its 2009
Annual Responsibility Report, Kraft announced its progress in
“working to build a better world”, providing detailed information on its
achievements thus far in all six of its areas of focus. Between 2005
and 2009, Kraft cut packaging by over 174 million pounds, reduced greenhouse gases
by 17 percent and energy usage by 15 percent, slashed water consumption
by 32 percent and reduced waste 30 percent. Kraft also cut 50 million
miles from its global transportation network and increased its purchase
of Rainforest Alliance Certified coffee beans from 7,100 metric tons in
2005 to 34,055 metric tons in 2009.

Kraft also has proven that seemingly small changes in its offices
around the world can
achieve some big results. For example, simply shutting down some
elevators in the evening and using “team cleaning” schedules at night in
its Curitiba, Brazil office led to an energy consumption reduction of
10 percent in 2009.

Motion-activated lighting, efficient plumbing fixtures, graywater recycling and
other initiatives have been implemented in Kraft offices from the
Philippines to Germany. Such changes have resulted in the company's
headquarters in Northfield, Illinois earning a place among the top 8
percent of commercial buildings in America for energy efficiency, among
other recognitions for green buildings.

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